Wednesday, May 10, 2006

Where Should You Place Google Adsense Ads On Your Web Pages?

Deciding where to place Google Ads in your web pages so that they will be the most profitable is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you. It’s your page. You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom? In the middle of the text? To the left or right? However, your web site's design may not allow you to place ads just anywhere on the page.

The most important decision should be based on the needs of the visitors to your site? What are they looking for? Are they there to read or merely to browse. If they are there to read an entire article, you might want to try placing your ads at the bottom of the page so they will have something to do next. Some publishers swear by placing the ads at the top left of the page because they think customers look there first. Take a look at the Google AdSense Help Center. They have a map that details the best locations for ads on most websites. There is a lot of information there that is worth looking at, so make the best use of it you can.

The fun thing is experimenting with all the possibilities. Try different ad locations and different colors for a week and note the differences in your reports. When you hit on something successful, you’ll see the difference.
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