Having Multiple Sites For One Account and Buying Google Adsense “Secrets”

Q: Is it Possible for Me to Have More Than One Site For My Google Adsense Account?

A: Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you will make. You don’t even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.

All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site.

The same rules apply when adding an Adsense for Search box to your new site. Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site. As in the beginning, Google’s webcrawler will detect the code and you’re all set.

Q: Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports?

A: As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale. Try it. Google Google Adsense and you’ll see what I mean. There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price.

The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on amazon.com.

There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions. You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.

Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now. Learn everything you can to maximize your earning potential.

Do's and Don’ts for Using the Google Adsense Program

Google Adsense is a fun and easy way to make some extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated.

Here are a few Dos for using the Google Adsense program:

DO

Read the Terms and Conditions and Program Policies thoroughly.

Read everything you can about Google Adsense. Learn from others’ experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it does take some time and hard work. That’s why it’s so important that you write about something you care about. Hard work is even harder if you don’t like what you’re doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere.

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

Here are a few Don’ts for using the Google Adsense program:

DON’T

Never, ever, ever click on your own ads. Google Adsense makes it very clear this won’t be tolerated.

Don’t ask your friends and family to click on your ads. Rather, earn money by referring them to the Google Adsense program.

Don’t participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make a profit.

Don’t worry if you don’t understand everything the first day. Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program. Be patient and above all, have fun!

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

Why Do I Have to Get Approved for the Google Adsense Program

It's not really about you. Google has standards to which they adhere and there are certain sites that they don't want their advertiser's ads on. Check the Program Policies for an exhaustive list of what kind of content sites are not acceptable. For the most part, they do not allow ads to be placed on any site that has excessive profanity. This is probably the hardest one to decipher as the word "excessive" could mean one thing to a publisher and another thing altogether to the Google Adsense program. To be on the safe side, if you notice more than a couple instances of profanity on a site you are considering using for the Google Adsense program, you might want to consider another site.

Sites that contain ads for beer, liquor or tobacco products are not allowed to participate in the Google Adsense program.

Sites that promote hate or racist attitudes are not allowed to participate in the Google Adsense program.

If the site you are considering promotes gambling, drugs, even prescription drugs then it is not suitable for the Google Adsense program.

A good guideline to go by might be if a site is family oriented. That may not cover everything but it's a starting place. Again, check the Program Policies for more information.

Finding Profitable Keywords with Google

If you're an internet marketer, you know the secret of success is to find a niche market and then home in on the perfect keywords.

A niche market is a group of individuals with available money who share a common interest, problem, enthusiasm, need or mania and who can be easily found online.

For example, small plane owners comprise a niche market. Collectors of Grateful Dead memorabilia are a niche market. Members of the 101st Airborne form a niche market. People who build their own racing wheelchairs are a niche market. City dwellers approaching retirement to a rural area form another niche market.

It's pretty easy to think up groups of people who share a common interest or have a common problem. What isn't so easy is to discover which of the many potential markets will provide an entrepreneur the best monetary return for an investment of time and energy building a website and promoting it.

People who are forced to move suddenly are a niche market. They have a problem and they need a solution right now. They are looking for help. If you are an internet marketer, you want them to find YOU.

That's where the Google Keyword tool can come in handy.

You need to have an Adwords account to make use of these tools, but an Adwords account is free until you run an ad. The tools are well worth the time to sign up.

Once you have an Adwords account at adwords.google.com, you can then proceed to adwords.google.com/select/Tools.

First, take a look at the "Keyword Tool." You may want to prepare a list of keywords in a text file before you go to the Tools. Then you can simply cut and paste the list into the keyword tool box. Be sure to check the box "Use Synonyms" to get the most complete list of keyword suggestions.

For example, say you'd found some great affiliate programs for dog products, but know the main dog market is oversaturated with heavy competition. You're looking for some nice niche markets where your products will still be big sellers, but the competition will be less. So you type the word "dogs" into the keyword tool.

128 keywords show on the returned list. Most of the major dog breeds are included, such as Pugs, Papillons, Corgis and Cockapoos. Owners of specific breeds may form markets you could pursue. And in addition, there are such prime niche markets as dog tags, dog crates, dog electric fence, dog insurance, dog costumes, dog medication, dog boarding, dog names, etc.

The only question is whether any of these niches has monetary value.

Your next step is to go to the drop down box near the top of the page and change "show columns" from "keywords only" to "keyword popularity." You do not need to run the search again; the page display will change when you make your selection.

When you get your results, be sure to notice that at the bottom of the page is a link you can click to export your results to a spreadsheet like Excel, as well as looking at them on the webpage.

Now you will see one column which shows you how much competition there is for the keyword and another column showing how many people are looking for that term. The information is presented in nice graphical form so that with a glance you can really understand just how tough a market "dogs" really is. It is nearly totally saturated. Maybe you'd be better off into the ferret market, or pot bellied pigs. When you look closely, you see a possible opening in "heated dog beds" and when you look even more closely you can see a pattern emerging which might be useful. Electronic collars, electronic fences, heated dog bed, heated dog houses, etc. all show a slightly lower competition factor. Now all you need is the domain name ElectricDog.com and you're ready to go. (Sorry, it's already taken.)

But wait ... there's another option on the drop down box for "show columns". Now set it to show you "Cost and position estimates" and set the value for "Calculate Values using Max CPC" to the maximum of $100. Click Recalculate.

The results you see show you how much people are bidding to be in the top 3 positions for an Adwords ad (which is also a good indicator of how much relatively you can make for the percentage of revenue Google pays for Adsense ads for the keyword used in your website's articles and content.)

You immediately notice that electric dog fence is a $5.10 keyword, electronic dog door is $12.26, and electric dog collars is $5.20. At the same time, you notice an even smaller niche with great potential which you'd overlooked, "dog insurance" with a bid value of a whopping $15.38, but when you bounce back to the page with "keyword popularity" results, your excitement backs off a bit, because that keyword appears to be totally saturated. More research may be in order there, or perhaps simply an opportunity to add a few articles and garner some Adsense revenue.

So now you know a possible slot and you know that to promote it you may need to steer away from expensive Adwords ads in favor of other advertising, but you may be able to make good money from your site's content through placing Adsense ads on your pages.

This is a valuable tool, indeed.

Making Money with Affiliate Links, Google Adsense and PL Content

One of the most frequently asked questions of all time is, "How do I make money on the Internet"?

If you have been trying to make money on the Internet for even a short while, you have undoubtedly heard quite a few names being thrown about. It seems as if everyone sees themselves as an expert and everyone who is anyone knows everyone else who is someone. It is like a marketing guru clique. And they make you think that if you do not know somebody, you will always be a nobody.

You have probably encountered product launches, audio and video streaming, teleseminars, and joint ventures, etc. The gurus that are selling these products and services are making money hand over fist. In all fairness, these products and services are genuine and valuable to the folks who buy them.

But what most of them will not tell you is that there are thousands of people on the Internet making thousands of dollars a month without spending a lot of money. They do not fly to every seminar in the country just to make contacts. They rarely do joint ventures, because frankly, no one knows who they are. They literally sit in front of their computers in their underwear, click a few links, and wait for the money to roll in.

How do they do it? Affiliate links, Google Adsense, and content.

Take Google Adsense, for instance. Search engines love good content, the more, the better.

When you create multiple content pages on your website, the search engine spiders crawl the site, then follow each link to more content, which helps raise your rankings.

How does this make you money? By placing Adsense ads on every page. As readers click through your pages, many will also click the Adsense links. Every time they do, you make a commission from Google. It can be anywhere from a few cents to several dollars.

They do not have to buy anything. Just clicking the link makes you money. The more people you drive to your site, the more people will click the links, and the more money you will make.

Now all you need is content. If you are a good writer, you can write your own. But most of us are not.

One option would be to use articles written by others. Go to any of the popular article directories and you will find thousands of articles. Most can used free of charge as long as you include the resource box with each article. Since you are not promoting your own product, this is a very viable option.

The major downside to using other peoples articles is that the reader will view them as the expert and likely click the link in the resource box instead of the Adsense links, and you lose money.

However, the best option is Private Label Rights articles. Just a little editing can turn these articles into your own creation. The reader will view you as the expert, since you are not competing with another writer.

You can also include your own resource box with a link to an affiliate program, so whether they click the Adsense links or your affiliate link, you have increased your chances of making money. And you have done it without a single product of your own.

Making money on the Internet is not as difficult as some would have you believe. As with any business, give the people what they want and they will keep coming back.

Six Steps to Picking Profitable Adsense Keywords

Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

The following process should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1 Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2 Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3 Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4 Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5 Compare the ads you found in step 4 to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6 Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

Three Ways to Increase Your Adsense Income

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictat which Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tighrly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.