How to profit with Google AdSense?

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6 Steps To Picking Profitable Adsense Keywords

Knowing how to find the best keywords for use in your Google Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

The following process should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1
Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2
Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3
Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4
Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5
Compare the ads you found in step 4 to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6
Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

Google Adsense Rules of the Road

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.

In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.

The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It’s also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

Google Adsense Program Policies make no allowances for deceptive practices. The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.

Google has made it abundantly clear not to click on your own ads or ask others to do so. But what about practices a publisher may not purposely carry out?

Make sure that ads associated with Google never appear in an unrequested pop-up. Don’t be talked into purchasing traffic for your site that may contain adware.

Respect the Google trademarks. Don’t use any Google trademarks or logos without their consent.

Don’t change the Adsense code. If you’re a pro at html, don’t assume you can add your own code. If you’re new to html, simply copy and paste the offered code. Don’t mess with it.

Provide a good environment for advertisers and a positive user experience. Don’t try to be deceptive in any way. Google’s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s. After all, a positive, honest Google Adsense program means more money for all of us.